Marketing Research - Individual Data Analysis Report Paper

Marketing - Individual Data Analysis Report - Research Paper Example Marketing research objectives are specific precise pieces of information that the researcher aims to find. The objectives culminate to address the marketing management problem (McDaniel & Gates, 1998). Context A very popular TV channel, NBN wants to introduce a new show in the market. For this the company is conducting a market research on the attitude of consumers’ towards reality TV. A set of 6 market research objectives have been set. Methodology of the market research Focus groups were used for qualitative analysis. Focus groups discussion is a qualitative research technique in which a group of 6 to 10 people spend 1-2 hours discussing their opinions in an informal and relaxed setting (Boyce, 2009). The focus groups conversation was monitored by an independent individual and the conversation recorded and the transcript was used for further analysis. For quantitative analysis, a survey questionnaire was used. The survey questionnaire was administered to a total of 300 respo ndents. The questionnaire covered the demographic profiles of the respondents where they were asked to share their gender and age. Respondents were asked to respond to a set of 12 questions on a Likert scale from strongly disagree to strongly agree. These questions covered the attitude of viewers to reality TV shows. Quantitative Analysis This section covers the quantitative analysis to all the six MROs as analysed with the data from the survey respondent. Demographics The first step in performing quantitative analysis is to understand the demographics of the respondents. In terms of gender, majority of the respondents were females. The table below shows the same: Majority of the respondents were in the age group 18 – 25. It is interesting to note that there are about 21.33 % (a total of 64) respondents who are below the age group of 18 and may watch reality TV shows. In terms of popularity, Big-Boss was the most popular show as the favourite show amongst the respondents. The table below shows the frequency of respondents for their reality TV show preference: Relationship between connecting with participants and enjoyment of reality TV shows Both the variables, connection with the participants as well as enjoyment of reality TV shows are responded by the respondents in a Likert scale. Both are nominal data. To establish relationship between such variables, the appropriate test is the chi-square test (Levin & Rubin, 2009). Null Hypothesis: There is no relationship in the consumers feeling connected to the participants and the enjoyment of reality TV shows Alternate Hypothesis: There is a significant relationship in the consumers feeling connected to the participants and the enjoyment of reality TV shows Statistical Implication The table below gives the chi-square output for the two variables: The calculated value of chi-square statistic between two variables is 17.478 with degrees of freedom for the test as 16. Since the Sig. value (0.355) is more than t he critical value of 0.05, we can conclude that there is no significant relationship in the consumers feeling connected to the participants and the enjoyment of reality TV shows. Business implication There is no relationship between people feeling connected to the participants and their enjoyment level. Producers hence interested to create and launch a reality TV show can select participants to whom, people might not feel

Key features of the organizational structure and business operations Essay

Key features of the organizational structure and business operations of banks - Essay Example It is also visible that the employees' activity is customer-oriented. All the employees are busy - they work with the clients, advise them how to act better in different situations and are oriented for their needs satisfying. The organization structure of the bank is typical for such business: the employees work under the manager's control, and the staff of the bank fulfills direction functions and is responsible for appropriate functioning of the bank. If I owned this business I would give make the consulting office functions wider, and pay more attention to the quality of the work with clients, as well as to the betterment of connections between the manager and the customers of the bank. In addition to that it needs to note that the bank inside is rather clean and well-maintained: the working process is appropriately organized and meets the highest business standards in the bank field. A car lot I have visited is a large area with numerous amount of cars presented for clients. The employees of the car lot are dressed in special cloths reflected the firm brand. The great amount of consultants provides the functioning of the car lot. ... But those who answer the clients' questions consult them rather well and show much knowledge in the car field. The business has strict organizational structure, but sometimes the functions of the employees are mixed: both the manager and the consultants work with the documentation and don't always pay appropriate attention to the customers' needs, but basically the business process runs rather well. The car lot is rather clean, but sometimes the employees who are responsible for the clearness of the store don't do their duty well: dirt is visible in some places. But if I owned a car lot I would improve the organizational system of my business: I would make the assortment of production wider; the management functions should be more centralized, and the head manager of the car lot should concentrate his activity upon better communication with clients - he should try to satisfy all their needs and pay more time and attention to better organization of the business operations of the car l ot. 3. Court. I have visited a set of courts which are used for business. The employees of the courts are clean dressed and they have all their equipment necessary for the work. The employees' functions are strictly determined, and it is seen that they do their functions rather well. But it needs to note that the manager is not visible in the court - just sometimes he directs the employees' working process, but most part of his time he spends for different kinds of activity which is not directed to the working process functioning. But in spite of that the employees of the court are mostly customer-oriented and do their duties rather well: they help customers to choose the right sport