Marketing Research - Individual Data Analysis Report Paper

Marketing - Individual Data Analysis Report - Research Paper Example Marketing research objectives are specific precise pieces of information that the researcher aims to find. The objectives culminate to address the marketing management problem (McDaniel & Gates, 1998). Context A very popular TV channel, NBN wants to introduce a new show in the market. For this the company is conducting a market research on the attitude of consumers’ towards reality TV. A set of 6 market research objectives have been set. Methodology of the market research Focus groups were used for qualitative analysis. Focus groups discussion is a qualitative research technique in which a group of 6 to 10 people spend 1-2 hours discussing their opinions in an informal and relaxed setting (Boyce, 2009). The focus groups conversation was monitored by an independent individual and the conversation recorded and the transcript was used for further analysis. For quantitative analysis, a survey questionnaire was used. The survey questionnaire was administered to a total of 300 respo ndents. The questionnaire covered the demographic profiles of the respondents where they were asked to share their gender and age. Respondents were asked to respond to a set of 12 questions on a Likert scale from strongly disagree to strongly agree. These questions covered the attitude of viewers to reality TV shows. Quantitative Analysis This section covers the quantitative analysis to all the six MROs as analysed with the data from the survey respondent. Demographics The first step in performing quantitative analysis is to understand the demographics of the respondents. In terms of gender, majority of the respondents were females. The table below shows the same: Majority of the respondents were in the age group 18 – 25. It is interesting to note that there are about 21.33 % (a total of 64) respondents who are below the age group of 18 and may watch reality TV shows. In terms of popularity, Big-Boss was the most popular show as the favourite show amongst the respondents. The table below shows the frequency of respondents for their reality TV show preference: Relationship between connecting with participants and enjoyment of reality TV shows Both the variables, connection with the participants as well as enjoyment of reality TV shows are responded by the respondents in a Likert scale. Both are nominal data. To establish relationship between such variables, the appropriate test is the chi-square test (Levin & Rubin, 2009). Null Hypothesis: There is no relationship in the consumers feeling connected to the participants and the enjoyment of reality TV shows Alternate Hypothesis: There is a significant relationship in the consumers feeling connected to the participants and the enjoyment of reality TV shows Statistical Implication The table below gives the chi-square output for the two variables: The calculated value of chi-square statistic between two variables is 17.478 with degrees of freedom for the test as 16. Since the Sig. value (0.355) is more than t he critical value of 0.05, we can conclude that there is no significant relationship in the consumers feeling connected to the participants and the enjoyment of reality TV shows. Business implication There is no relationship between people feeling connected to the participants and their enjoyment level. Producers hence interested to create and launch a reality TV show can select participants to whom, people might not feel

Key features of the organizational structure and business operations Essay

Key features of the organizational structure and business operations of banks - Essay Example It is also visible that the employees' activity is customer-oriented. All the employees are busy - they work with the clients, advise them how to act better in different situations and are oriented for their needs satisfying. The organization structure of the bank is typical for such business: the employees work under the manager's control, and the staff of the bank fulfills direction functions and is responsible for appropriate functioning of the bank. If I owned this business I would give make the consulting office functions wider, and pay more attention to the quality of the work with clients, as well as to the betterment of connections between the manager and the customers of the bank. In addition to that it needs to note that the bank inside is rather clean and well-maintained: the working process is appropriately organized and meets the highest business standards in the bank field. A car lot I have visited is a large area with numerous amount of cars presented for clients. The employees of the car lot are dressed in special cloths reflected the firm brand. The great amount of consultants provides the functioning of the car lot. ... But those who answer the clients' questions consult them rather well and show much knowledge in the car field. The business has strict organizational structure, but sometimes the functions of the employees are mixed: both the manager and the consultants work with the documentation and don't always pay appropriate attention to the customers' needs, but basically the business process runs rather well. The car lot is rather clean, but sometimes the employees who are responsible for the clearness of the store don't do their duty well: dirt is visible in some places. But if I owned a car lot I would improve the organizational system of my business: I would make the assortment of production wider; the management functions should be more centralized, and the head manager of the car lot should concentrate his activity upon better communication with clients - he should try to satisfy all their needs and pay more time and attention to better organization of the business operations of the car l ot. 3. Court. I have visited a set of courts which are used for business. The employees of the courts are clean dressed and they have all their equipment necessary for the work. The employees' functions are strictly determined, and it is seen that they do their functions rather well. But it needs to note that the manager is not visible in the court - just sometimes he directs the employees' working process, but most part of his time he spends for different kinds of activity which is not directed to the working process functioning. But in spite of that the employees of the court are mostly customer-oriented and do their duties rather well: they help customers to choose the right sport

Business organisations Assignment Example | Topics and Well Written Essays - 1250 words

Business organisations - Assignment Example The scientific perspective may be better known, as it starts with Taylor and the foundation of the scientific methods. This paper will give an overview of the classical (management) era by discussing the scientific and administrative perspectives, the theorists behind each perspective, and the relevance of the classical management methods. Management practices may go back as far as the planning, controlling, directing, and building of the ancient pyramids (Wren and Bedeian, 2009). Starting with the late 19th and early 20th century management theorists who began their work during the Industrial Revolution, the major theorists of scientific (management) perspective believed there is one best way to do everything – and that is the most efficient way. Those theorists believed they could determine that method via whatever means they were using or purported was the best method to study the task. Those theorists of the scientific perspective discussed first are F. W. Taylor, H. L. Ga ntt, Frank and Lillian Gilbreth, and Hugo Munsterberg. The Scientific Perspective Frederick W. Taylor’s philosophy led the way for many others in using scientific and mathematical methods applied to workers, attempting to match a person’s abilities to a job in the best way possible, instituting a mutual self-interest mind-set that had never existed and improving employee productivity through incentives (Locke 1982; Wren and Bedeian 2009). Crain (2003) says that Taylor was noted for his scientific approach, his ability to solve problems, and his ability to invent things. His thought was that by being observed and measured the worker increased productivity. In one example, the test subject significantly increased production while receiving more in pay. Taylor’s management philosophy is built on the manager finding the facts, conducting research, and following tradition rather than relying on guesswork and personal opinion or hearsay (Locke, 1982). Chadha (2008) be lieves that Scientific Management is a form of systems thinking integrated with a worker and the work. Taylor was best known for using a stopwatch to time the workers pace to complete a task, but he believed that money is what the workers craved and they were determined to get it. He believed that ultimately improving efficiency improved society. Hodgetts (1995) analyzed ten organizations against Taylor’s principles and found that each organization utilized the principles in some way to stay focused on their quality management strategy. (Williams 2000) Taylor’s four principles summarized are: 1. Develop a science for each part of a person’s work, replacing a rule of thumb method. 2. Scientifically pick and train employees rather than allow employees to arrive and work as they wish. 3. Cooperate with employees to ensure work is done according to scientific guidelines. 4. Divide work as equally as possible. Allow management time to oversee the work of the employee s and shoulder the responsibility of holding others accountable. Henry Laurence Gantt worked closely with F. W. Taylor. Gantt brought a human quality into the scientific side of Taylor’s work. Gantt developed a bonus pay structure for the employee who completed their piece rate work for the day and was able to complete more than the assigned tasks. With Gantt’s methods of the use of incentives for employees production was significantly increased (Wren and Bedeian 2009). Frank Gilbreth used time motion studies where Taylor used a stop watch and was using only time

School Days are the Happiest Days of your Life? :: Creative Writing Examples

School Days are the Happiest Days of your Life? When I was given this assignment, my initial reaction was this is easy! Half an hours writing- homework complete. Fifteen minutes later I find that it is incredibly difficult to sort out the jumble of thoughts, memories and feelings, that are fighting each other in the race to be the first to blot this pristine white page.(melodramatic, but true) I suppose I could take the easy way out, and write that looking back; my school days were happy, carefree days. The sun always shone. I had no real worries. Friends were plentiful and life was all about, fun, fun, fun. Well I could, but that would entail not being completely honest. I mean, certainly a not immodest percentage of school, (compared with life today) was carefree but by no means all of it. My over-riding recollections of school are the memories of never quite fitting in; the never quite making it into the 'in crowd.' Not that I wanted in, you understand. I wanted to be different (not another lemming) just not so different that I stood out. I blame my mother for that mentality for she drummed it into us all. If I spoke the usual refrain," but all my friends are her response was always." if your friend stuck her hand in the fire- would you do it too?" Well the answer to that was no, and when you said so, mum would smile and say," of course not love, you have your own mind. You're not a lemming; don't be afraid to be different." I was left feeling proud of myself for being 'different', but oh God, I still wanted that denim jacket, or those Adidas trainers, or to stay out for that extra half an hour; or the myriad of other 'things' that would have enabled me to fit in. Money was always tight when I was at school. With four kids to buy for - I feel mum used the lemming story no us, just so she wouldn't have to say "I can't afford it." At school, every deficit, both real and imagined between you and the 'in crowd' made you insecure. It could be your haircut, shoes or even just the number of pleats our gym skirt had. (Mine had none.) Plain skirts were cheaper. Positive Body Image, or lack of it in my case, was a major problem. I went through school convinced that I was fat and ugly. Fat!? I was only 81/2 stones! I would kill to be that weight again - and as for my

American Government Essay

The Supreme Court case Loving v. Virginia (1967) resulted in the striking down of state laws that prohibited whites and African Americans from marrying. Mildred Loving, one of the parties in the case, issued a statement on the fortieth-anniversary of her case in which she urged that same-sex couples be allowed to marry. Q. Are the two issues—laws prohibiting interracial marriage and laws prohibiting same-sex marriage—similar? Why or why not? I believe laws prohibiting interracial marriage and laws prohibiting same-sex marriage are similar. Marriage is a unique bond between a man and a woman, who agree to live together and fulfill each others moral and physical demands. However, such a bondage between a woman and a woman or a man and a man would be against nature. This is a widely accepted notion. In the Loving v. Virginia case, the judge believed when God created different races and placed them on separate continents. Men should not interfere with His arrangements and should not pursue interracial relationships. However, the ACLU filed a motion on behalf of the Lovings that Racial Integrity Act 1924 and Statutes preventing marriages solely on the basis of classification violates The Equal Protection and Due Process clauses of the 14th amendment. This case holds its significance as it redefined what constituted a marriage. Some proponents of gay rights have cited this case in support of a right to marriage. Although opponents argue that this is not viable as the ‘Loving’ marriage was still between a man and a woman. In the United States, at the beginning of the twenty-first century, Americans considered the freedom to choose a marriage partner a fundamental right. The idea that government could interfere with that choice is unthinkable. The case is also significant because it is about how the United States defined marriage. Before 1967, a legal marriage could not be contracted in states with anti-miscegenation laws if the partners were of different races. Thus the case redefined what constituted a marriage. Some proponents of gay rights have cited this case in support of a right to marriage, although opponents argue that this is not viable as the ‘Loving’ marriage was still between a man and a woman. Randall Kennedy’s â€Å"Interracial Intimacies,† saw that opponents’ arguments against interracial relationships mirrored those of gay  righ ts opponents. In Loving, Virginia’s Supreme Court justified a ban on interracial marriages by citing religious beliefs. Others argued against it on the grounds that it violated natural order, same is the case with same-sex marriages. the American Psychiatric Association considered homosexuality a psychological disorder until 1973. Marriages are sought majorly as a foundation for having children, the relation to procreation is different in gay relationships. The live-and-let-live phenomenon practiced by most Americans doesn’t apply to this spectrum, as it didn’t apply to interracial marriages before 1967. Majority of the Americans are against it from both the political spheres. President Clinton, during his reign signed the defense of marriage act, which refuses to recognize gay marriages, despite his election platform for gay rights. Also, the lynching of Matthew Shepard in 1998 revealed that homosexuality triggered the same kind of violence and fear that was generated in the past by black-white sexual relations. Plus, a similar inversion of family values appears in opponents’ arguments against gay marriage and in the historical argument against interracial sex. Casual sex is more tolerable than sex that involved meaning, this stood true for interracial non-marriage relationships and again the same holds true for gays today. However, according to Colin Powell, the analogy of gays to race is wrong, explaining that race is a status and sexual orientation is a behavior. Similar arguments against same-sex and interracial relationships appear in regards to children. There was once total opposition to couples adopting children of different races, and there is still weight placed against allowing a white couple to adopt a black child, he said, because of societal pressures. The National Association for Black Social Workers has said such cases may result in black children having â€Å"white minds.† Similarly, fears abound that adopted children whose parents are gay will be more subject to prejudice, or the child will â€Å"have confusion over their sexual orientation†¦or worse, they’ll end up being gay.†

Mentoring - CIPD - 1253 Words

TABLE OF CONTENTS Page no 1. Introduction – About mentoring 3 2. Mentoring programmes 3 3. Conclusions and recommendations 5 4. References 5 Introduction Mentoring is to support and encourage people to manage their own learning in order that they may maximise their potential, develop their skills, improve their performance and become the person they want to be. Eric Parsloe, the Oxford School of Coaching Mentoring. Mentoring can have multiple purposes for our organisation as support the talent management process, enabling personal and professional development of individuals, support career planning and development process,†¦show more content†¦They can be non-directive or directive (active listening, asking questions to raise awareness, encouraging reflection, paraphrasing and summarising, giving feedback, making suggestions, offering guidance and advices). Compared to a traditional session of training which transfers new skills related to procedures, systems or work functions, in a mentoring programme the development activities are designed to suit the needs of the individual. Therefore, in our case for developing people management skills is more appropriate to develop a mentoring programme than training. On the other hand, in order to transfer technical knowledge or particular skills is more suitable to use formal training session or training on the job rather than a mentoring programme. There will be many benefits for our Sales team (the mentees) from this mentoring programme such as increasing their self esteem level and confidence, increase motivation and personal learning process, support their long term career plan, reducing of the stress and frustrations from the workplace, improving the ability to develop actions plans based on SMART goals. Our Area managers (the mentors) can also benefits from this mentoring process because this is an opportunity for them to use their experience and expertise in developing others, but also they can learn from their mentees, developing their communication skills. Therefore, the entire organisation will benefits from the mentoringShow MoreRelated5 Developing Coaching and Mentoring2146 Words   |  9 Pages5DCM Aim Identify to stakeholders how coaching and mentoring (CM) makes a valuable contribution to the management of talent. Objective To investigate both methods and present them to the senior management. To investigate and identify the pros and cons of line manager involvement in CM. Present to stakeholders the various methods to identify and support an individual’s CM needs. Background Henley Cross is a rehabilitation unit based in Henley, Oxfordshire whichRead MoreCipd Hr Essay1016 Words   |  5 PagesCIPD INTERMEDIATE CERTIFICATE - HR MANAGEMENT DEVELOPMENT HAMMERSMITH CAMPUS Modules Credit Rating Wednesday Evenings (18.00 – 21.00) Sat/Sun Weekends (09.30 – 16.30) Wednesday Evenings (18.00 – 21.00) Sat/Sun Weekends (09.30 – 16.30) 26/01/13 27/01/13 2012 5BIC Business issues and the contexts of human resources 6 26/09/12 03/10/12 10/10/12 17/10/12 24/10/12 HALF TERM 13/11/12CIPDEvent 14/11/12 21/11/12 28/11/12 05/12/12 12/12/12 CHRISTMAS AND NEW YEAR 09/01/13 16/01/13 23/01/13 30/01/13Read MoreCoaching2542 Words   |  11 PagesHomepage Resources Factsheets Coaching and mentoring Coaching and mentoring Revised September 2014 Related resources Factsheets Learning methods Induction In this factsheet What are coaching and mentoring? Developing a coaching culture Who delivers coaching in UK organisations? When is coaching the best development intervention? The role of HR and LD in managing coaching activities CIPD viewpoint Useful contacts Further reading Guides Coaching and buying coaching servicesRead More5dcm Essay1561 Words   |  7 PagesCoaching and Mentoring within Organisations CIPD Membership Number 23141918 Introduction This report has been written to aid the development of coaching and mentoring within a leading banking and financial service company. As public sector organisations implement severe cuts and the private sector faces increased competition, all having to manage more with less, an increasing number of organisations are turning coaching and mentoring into theirRead MoreCoaching and Mentoring3507 Words   |  15 PagesFoundation Design: Coaching and Mentoring Introduction Organisations are increasingly evolving quicker due to globalisation and advances in industries and technology. These events have made market environments progressively more competitive and have changed the economic climate in which organisations operate. Unfortunately some organisations have had to implement restructures and reductions in workforce to ensure survival. Foundation Design are one of these organisations whose company sizeRead MoreHuman Resource Development and Organisational Perfomance2164 Words   |  9 PagesRESOURCE DEVELOPMENT AND ORGANISATIONAL PERFOMANCE â€Æ' Table of Contents INTRODUCTION 1 ORGANISATIONS AND HRD 1 HRD AND MOTIVATION 1 TRAINING AND DEVELOPMENT 2 ORGANISATIONAL LEARNING 2 OTHER EMPLOYEE DEVELOPMENT APPROACHES 3 Coaching and Mentoring 3 Talent management Career Development 4 Net Gen’ers: Learning Gets Social 5 Knowledge management 5 CONCLUSION 6 BIBLIOGRAPHY II â€Æ' â€Æ' HUMAN RESOURCE DEVELOPMENT AND ORGANISATIONAL PERFORMANCE INTRODUCTION It is often debated and generallyRead MoreDesigning A New On Boarding Development Programme3039 Words   |  13 Pagesfindings from the CIPD’s Learning and Development survey, which shows that they are currently â€Å"seeing a significant shift towards greater integration with the business and more awareness and recognition of the importance of evaluating business impact† (CIPD, 2014). By ensuring that ZCo have an effective HRD strategy the business can work towards expanding into new markets, improving customer satisfaction and retaining talent within the business. Implementing Emerging Technology: There have been manyRead MoreThe Importance Of A New On Boarding Development Programme3876 Words   |  16 Pagesfindings from the CIPD’s Learning and Development survey, which shows that they are currently â€Å"seeing a significant shift towards greater integration with the business and more awareness and recognition of the importance of evaluating business impact† (CIPD, 2014). By ensuring that ZCo have an effective HRD strategy the business can work towards expanding into new markets, improving customer satisfaction and retaining talent within the business. There have been many technological advances over recentRead MoreCoaching and Mentoring2123 Words   |  9 PagesSolutions to coaching and mentoring a large UK-based customer facing organisation over a two year period and beyond Introduction The chartered Institute of Personnel and Development in the UK (CIPD 2009) reports that 79% of survey respondents are using coaching within their organisation and that 77% say coaching has been increasing in recent years. It is therefore no surprise that the large UK-based customer facing organisation, where I am hypothetically working as a human resources managerRead MoreMy Experience On Developing Skills For Business Leadership1512 Words   |  7 Pagesat the four ways of life position passive, aggressive, depressive and assertive.   In the team, we all were identified where we are now and where we want to be in the future and the challenges to achieve it. We were also taught about Coaching and mentoring it is one of the important things we learn in this module what are the key skills and behavior require for successful coaching? We were looking at the GROW Coaching model is about the coach and the coachee in this section we were asked to develop

Biography of Sun Yat-sen, Chinese Revolutionary Leader

Sun Yat-sen (November 12, 1866–March 12, 1925) holds a unique position in the Chinese-speaking world today. He is the only figure from the early revolutionary period who is honored as the Father of the Nation by people in both the Peoples Republic of China and the Republic of China (Taiwan). Fast Facts: Sun Yat-sen Known For:  Chinese Revolutionary figure, Father of the NationBorn:  November 12, 1866 in Cuiheng village, Guangzhou, Guangdong Province, ChinaParents: Sun Dacheng and Madame YangDied: March 12, 1925 in Peking (Beijing), ChinaEducation: Cuiheng elementary school, Iolani high school, Oahu College (Hawaii), Government Central School (Queens College), Hong Kong College of MedicineSpouse(s): Lu Muzhen (m. 1885–1915), Kaoru Otsuki (m. 1903–1906), Soong Ching-ling (m. 1915–1925); Chen Cuifen (concubine,  1892–1912)Children: Son Sun Fo (b. 1891), daughter Sun Jinyuan (b. 1895), daughter Sun Jinwan (b. 1896) with Lu; Daughter Fumiko (b. 1906) with Kaoru Early Life Sun Yat-sen was born Sun Wen in Cuiheng village, Guangzhou, Guangdong Province on November 12, 1866, one of six children born to tailor and peasant farmer Sun Dacheng and his wife Madame Yang. Sun Yat-sen attended elementary school in China, but he moved to Honolulu, Hawaii at the age of 13 where his elder brother Sun Mei had lived since 1871. In Hawaii, Sun Wen lived with his brother Sun Mei and studied at the Iolani School, earning his high school diploma in 1882, and then spent a single semester at Oahu College before his older brother abruptly sent him back to China at the age of 17. Sun Mei feared that his brother was going to convert to Christianity if he stayed longer in Hawaii. Christianity and Revolution Sun Wen had already absorbed too many Christian ideas, however. In 1883, he and a friend broke the Beiji Emperor-God statue in front of his home villages temple. In 1884, his parents arranged for his first marriage to Lu Muzhen (1867–1952), the daughter of a local merchant. In 1887, Sun Wen left for Hong Kong to enroll in the college of medicine and left his wife behind. They would have three children together: son Sun Fo (b. 1891), daughter Sun Jinyuan (b. 1895), daughter Sun Jinwan (b. 1896). He would go on to marry twice more and take a long-term mistress, all without divorcing Lu. In Hong Kong, Sun received a medical degree from the Hong Kong College of Medicine (now the University of Hong Kong). During his time in Hong Kong, the young man converted to Christianity (to his familys chagrin). When he was baptized, he received a new name: Sun Yat-sen. For Sun Yat-sen, becoming Christian was a symbol of his embrace of modern, or Western, knowledge and ideas. It was a revolutionary statement at a time when the Qing Dynasty was trying desperately to fend off westernization. By 1891, Sun had given up his medical practice and was working with the Furen Literary Society, which advocated the overthrow of the Qing. He also began a 20-year relationship with a Hong Kong woman named Chen Cuifen. He went back to Hawaii in 1894 to recruit Chinese ex-patriots there to the revolutionary cause in the name of the Revive China Society. The 1894–1895 Sino-Japanese War was a disastrous defeat for the Qing government, feeding into calls for reform. Some reformers sought a gradual modernization of imperial China, but Sun Yat-sen called for the end of the empire and the establishment of a modern republic. In October 1895, the Revive China Society staged the First Guangzhou Uprising in an attempt to overthrow the Qing; their plans leaked, however, and the government arrested more than 70 society members. Sun Yat-sen escaped into exile in Japan. Exile During his exile in Japan, Sun Yat-sen met Kaoru Otsuki and asked for her hand in marriage in 1901. Since she was only 13 at the time, her father forbade their marriage until 1903. They had a daughter named Fumiko who, after Sun Yat-sen abandoned them in 1906, was adopted by a family named Miyagawa. It was also during his exile in Japan and elsewhere that Sun Yat-sen made contacts with Japanese modernizers and advocates of pan-Asian unity against Western imperialism. He also helped supply weapons to the Filipino Resistance, which had fought its way free from Spanish imperialism only to have the new Republic of the Philippines crushed by the Americans in 1902. Sun had been hoping to use the Philippines as a base for a Chinese revolution  but had to give up that plan. From Japan, Sun also launched a second attempted uprising against the government of Guangdong. Despite help from the organized crime triads, on October 22, 1900, the Huizhou Uprising also failed. Throughout the first decade of the 20th century, Sun Yat-sen called for China to expel the Tatar barbarians—meaning the ethnic-Manchu Qing Dynasty—while gathering support from overseas Chinese in the US, Malaysia, and Singapore. He launched seven more attempted uprisings, including an invasion of southern China from Vietnam in December 1907, called the Zhennanguan Uprising. His most impressive effort to date, Zhennanguan ended in failure after seven days of bitter fighting. The Republic of China Sun Yat-sen was in the United States when the Xinhai Revolution broke out at Wuchang on October 10, 1911. Caught off guard, Sun missed the rebellion that brought down the child emperor, Puyi, and ended the imperial period of Chinese history. As soon as he heard that the Qing Dynasty had fallen, Sun raced back to China. A council of delegates from the provinces elected Sun Yat-sen to be the provisional president of the new Republic of China on December 29, 1911. Sun was chosen in recognition of his unflagging work raising funds and sponsoring uprisings over the previous decade. However, the northern warlord Yuan Shi-kai had been promised the presidency if he could pressure Puyi into formally abdicating the throne. Puyi abdicated on February 12, 1912, so on March 10, Sun Yat-sen stepped aside and Yuan Shi-kai became the next provisional president. It soon became clear that Yuan hoped to establish a new imperial dynasty, rather than a modern republic. Sun began to rally his own supporters, calling them to a legislative assembly in Beijing in May of 1912. The assembly was evenly divided between supporters of Sun Yat-sen and Yuan Shi-kai. At the assembly, Suns ally Song Jiao-ren renamed their party the Guomindang (KMT). The KMT took many legislative seats in the election, but not a majority; it had 269/596 in the lower house, and 123/274 in the senate. Yuan Shi-kai ordered the assassination of KMT leader Song Jiao-ren in March of 1913. Unable to prevail at the ballot box and fearful of Yuan Shi-kais ruthless ambition, Sun organized a KMT force to challenge Yuans army in July 1913. Yuans 80,000 troops prevailed, however, and Sun Yat-sen once more had to flee to Japan in exile. Chaos In 1915, Yuan Shi-kai briefly realized his ambitions when he proclaimed himself the Emperor of China (r. 1915–16). His proclamation as emperor sparked a violent backlash from other warlords—such as Bai Lang—as well as a political reaction from the KMT. Sun Yat-sen and the KMT fought the new emperor in the Anti-Monarchy War, even as Bai Lang led the Bai Lang Rebellion, touching off Chinas Warlord Era. In the chaos that followed, the opposition at one point declared both Sun Yat-sen and Xu Shi-chang as the President of the Republic of China. In the midst of the chaos, Sun Yat-sen married his third wife, Soong Ching-ling (m. 1915–1925), whose sister May-ling would later marry Chiang Kai-shek. To bolster the KMTs chances of overthrowing Yuan Shi-kai, Sun Yat-sen reached out to local and international communists. He wrote to the Second Communist International (Comintern) in Paris for support, and also approached the Communist Party of China (CPC). Soviet leader Vladimir Lenin praised Sun for his work  and sent advisers to help establish a military academy. Sun appointed a young officer named Chiang Kai-shek as the commandant of the new National Revolutionary Army and its training academy. The Whampoa Academy officially opened on May 1, 1924. Preparations for the Northern Expedition Although Chiang Kai-shek was skeptical about the alliance with the communists, he went along with his mentor Sun Yat-sens plans. With Soviet aid, they trained an army of 250,000, which would march through northern China in a three-pronged attack, aimed at wiping out the warlords Sun Chuan-fang in the northeast, Wu Pei-fu in the Central Plains, and Zhang Zuo-lin in Manchuria. This massive military campaign would take place between 1926 and 1928, but would simply realign power among the warlords rather than consolidating power behind the Nationalist government. The longest-lasting effect was probably the enhancement of Generalissimo Chiang Kai-sheks reputation—but Sun Yat-sen would not live to see it. Death On March 12, 1925, Sun Yat-sen died at the Peking Union Medical College from liver cancer. He was just 58 years old. Although he was a baptized Christian, he was first buried at a Buddhist shrine near Beijing called the Temple of Azure Clouds. In a sense, Suns early death ensured that his legacy lives on in both mainland China and Taiwan. Because he brought together the Nationalist KMT and the Communist CPC, and they were still allies at the time of his death, both sides honor his memory. Sources Bergere, Marie-Clare. Sun Yat-sen. Trans. Lloyd, Janet. Stanford, California: Stanford University Press, 1998.Lee, Lai To, and Hock Guan Lee. Sun Yat-sen, Nanyang and the 1911 Revolution. Singapore: Institute of Southeast Asian Studies, 2011.Lum, Yansheng Ma, and Raymond Mun Kong Lum. Sun Yat-sen in Hawaii: Activities and Supporters. Honolulu: Hawaii Chinese History Center, 1999.  Schriffin, Harold. Sun Yat-sen and the Origins of the Chinese Revolution. Berkeley: University of California Press, 1970.